Marketing and Communications

The INS Group uses an integrated approach to marketing that ensures consistent messaging across all touchpoints and forms of communication. Our team can assist your organization with:

• Message development
• Brand development (logos, taglines)
• Evaluation and revision of collateral materials
• Target market analysis
• Relationship marketing and building alliances
• Market criticism and evaluation
• Public relations
• Media relations and spokesperson training
• Speech writing
• Grassroots marketing
• Social marketing (evaluation and strategy development)