Marketing and Communications
The INS Group uses an integrated approach to marketing that ensures consistent messaging across all touchpoints and forms of communication. Our team can assist your organization with:
- Message development
- Brand development (logos, taglines)
- Evaluation and revision of collateral materials
- Target market analysis
- Relationship marketing and building alliances
- Market criticism and evaluation
- Public relations
- Media relations and spokesperson training
- Speech writing
- Grassroots marketing
- Social marketing (evaluation and strategy development)