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Leveraging the Power of Community: Peer-to-Peer Fundraising

Jun 30, 2022 | Fundraising + Finances

We are in a digital age where working environments, events, and social interactions have shifted into virtual settings that are becoming more popular for their reach and convenience. The nonprofit world has embraced this shift as well. 2020 Global Trends in Giving Report reported that 63% of donors in the U.S. and Canada prefer to give online via credit and debit cards. 

This is great news for nonprofits. The prospect of online giving and fundraising efforts is a huge opportunity to maximize resources while increasing donations, forming deeper relationships, and increasing your audience through virtual peer-to-peer fundraising. 

What is peer-to-peer fundraising?

Peer-to-peer or p2p fundraising allows your volunteers, supporters, existing donors, and everyone in between to fundraise on behalf of the organization. Traditionally, p2p fundraising efforts typically include an online and in-person component, such as participants raising money via a fundraising page leading up to a big celebration event or competition. 

However, hosting in-person events may not be feasible due to budget constraints, time constraints, board and staff capacity, health concerns, or other reasons. The solution? A purely virtual p2p fundraising campaign that is hosted online. Not only is this type of campaign less intensive, but it can still be fun and competitive and allow people to participate from anywhere in the world at their convenience. 

Learn more about launching a virtual p2p fundraising campaign using these six strategies:

Infographic: Five Steps to Supporting Fiscally Responsible Board Members

Does your organization need help creating a virtual peer-to-peer campaign?
Contact The INS Group today to learn how we can help!

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