Top Trends in Nonprofit Giving



In the fast-paced nonprofit sector, organizations that stay on top of the latest giving opportunities will come out on top. Here are a few notable trends:


  • Donors will have ability to control how they receive communications based on personal preferences and interests.
  • Improvements in communications technology will allow nonprofits to connect with donors seeking specific information about the impact of a gift.
  • Organizations will allocate communication and marketing resources according to donor preference, rather than making assumptions.
  • “One-click giving” and other impulse-gifting technologies will gain in popularity.
  • Organizations that provide small, impulsive gifting opportunities will be better positioned to strengthen relationships with donors.
  • Donors will provide smaller gifts but will give several times over the course of the year.
  • Donors will continue to drive smaller gifts toward projects where tangible results can be demonstrated.

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