When marketing your special event, it’s important to use both traditional formats – such as sending out direct mail and soliciting print, radio, and TV media outlets – as well as untraditional.
►Connect with and engage your audience via special giveaways, early-bird registration fee, and announcements of special guests or speakers
►Create a branded hashtag (#) to corral the conversation
Online Event Page(s):
►Register on websites such as Eventbrite to advance the planning of events, for social-media integration and to advertise ticket sales
►Encourage people to purchase tickets or sign-up for an event online or through your mobile app
►Keep track of sign-ups as they happen and alert the attendees as needed
►Use an up-to-date email list and send out announcements via an email newsletter
Leverage Audiences by Establishing Partnerships:
►Identify influential bloggers and ask them to help spread the news and review your event both during and after event.
►Collaborate on promotion with your partners using the same hashtag (#)
Make Invitees Feel Special:
►Allow certain audience privileges the general audience may not receive
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