The ABC’s of Marketing Nonprofit Special Events


When marketing your special event, it’s important to use both traditional formats – such as sending out direct mail and soliciting print, radio, and TV media outlets – as well as untraditional.

Social Media (Facebook, Instagram, Twitter, LinkedIn, YouTube):

►Connect with and engage your audience via special giveaways, early-bird registration fee, and announcements of special guests or speakers

►Create a branded hashtag (#) to corral the conversation

 Online Event Page(s):

►Register on websites such as Eventbrite to advance the planning of events, for social-media integration and to advertise ticket sales

►Encourage people to purchase tickets or sign-up for an event online or through your mobile app

►Keep track of sign-ups as they happen and alert the attendees as needed


►Use an up-to-date email list and send out announcements via an email newsletter

Leverage Audiences by Establishing Partnerships:

►Identify influential bloggers and ask them to help spread the news and review your event both during and after event.

►Collaborate on promotion with your partners using the same hashtag (#)

Make Invitees Feel Special:

►Allow certain audience privileges the general audience may not receive

For more nonprofit insights, register for our Crowdfunding webinar on April 1, Fundraising webinar on May 20, and Collaboration Building webinar on June 24. Get the details and register here.

This entry was posted in Capacity Building, Communications, Fundraising, Marketing/Public Relations, Nonprofit Management, Special Events, Strategic Planning and tagged , , , , , , , , , . Bookmark the permalink.

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