Tag Archives: strategy

Client Spotlight: First Baptist Church of Raleigh

In early 2015, Dr. Dumas Harshaw, Jr. began to to realize that his church’s congregation was changing. The pastor of First Baptist Church in Raleigh, North Carolina knew that his church needed a new plan for the future. “I could see the generation that had been so strong in sustaining the church begin to die …

Posted in Capacity Building, Communications, Donors, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Managing Organizational Growth: A Success Story

The Inter-Faith Food Shuttle launched in 1989 with a simple observation: edible food was being thrown out by food vendors instead of making it to the hands of the hungry. Twenty-eight years later, the Food Shuttle has evolved into into a thriving nonprofit that recovers over six million pounds of food a year across seven …

Posted in Capacity Building, Communications, Nonprofit Management, Strategic Planning

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Why Staff Buy-In Matters

The process of organizational change can be daunting: How will staff be onboarded? Has leadership made the right decision? Will the organization thrive? Like many corporations, nonprofits often make decisions from the top down. However, incorporating staff into the decision making process can have tremendous benefits for organizations—and make change easier in the long run. …

Posted in Capacity Building, Communications, Donors

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4 Tips for Developing Strong In-Kind Relationships—from an Expert

Michael McLawhorn, an In-Kind Senior Manager for TROSA in Durham, NC, is responsible for sourcing nearly $4 million of in-kind donations each year for his organization’s residential substance abuse program. Here, he shares four strategies for increasing in-kind giving and making the most effective ask. 1. Before making an ask, consider everything your organization needs—from …

Posted in Capacity Building, Communications, Donors, Fundraising, Nonprofit Management, Strategic Planning

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3 Nonprofits that Successfully Rebranded — and How They Did It

There are many reasons why organizations choose to rebrand themselves. Outdated logos, mergers, and misperceptions of an organization’s mission are all compelling reasons to reinvent a nonprofit’s image. Here are three nonprofits that survived the rebranding process thanks to planning, strategy, and forward thinking. 1. YMCA of the USA  In 2010, the YMCA underwent a …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Is Your Nonprofit Ready to Take on Social Entrepreneurship?

Multiple nonprofits have successfully become social enterprises to create new revenue streams and further their mission. Girl Scouts of the USA sells cookies and empowers girls, Juma Ventures operates concessions stands and employs economically disadvantaged teens, and the Women’s Bean Project hires women with backgrounds of chronic unemployment to manufacture gourmet goods. Social enterprise means …

Posted in Capacity Building, Donors, Fund Development, Nonprofit Management, Strategic Planning

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Is #GivingTuesday Dead?

Launched in 2012 to kickstart the holiday giving season, Giving Tuesday has become a fundraising phenomenon in the U.S. and beyond. In 2016, donors from 98 countries and territories participated, bringing in $168 million dollars online. But is Giving Tuesday becoming too popular as a fundraising strategy among nonprofits? Jason Parker, a communications and development …

Posted in Capacity Building, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Client Spotlight: Center for Inquiry-Based Learning

For more than 15 years, the Center for Inquiry-Based Learning (CIBL), a Durham-based nonprofit, has provided STEM kits, STEM program consulting, and professional development to teachers and schools across North Carolina. But in 2014, CIBL’s leadership realized they had a problem. Earlier that year, CIBL had begun to see an ominous shift in its funding …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Protecting Your Nonprofit with a Robust Social Media Policy

Last year offered no shortage of high-profile political events. From the presidential election to Black Lives Matter, millions of people took to social media to share their viewpoints. Due to their tax status, however, nonprofits play by a different set of rules when it comes to the online sphere. Nonprofits must comply with well-known federal …

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Branding on a Budget

The Internet has made it easier than ever to create your own logos, graphics, and branding–all on a shoestring marketing budget. Below are several free or low-cost web programs to help you bring your creative ideas to reality. Best of all? These resources are so easy to use, you don’t need any formal design experience. …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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