Tag Archives: marketing

Client Spotlight: Center for Inquiry-Based Learning

For more than 15 years, the Center for Inquiry-Based Learning (CIBL), a Durham-based nonprofit, has provided STEM kits, STEM program consulting, and professional development to teachers and schools across North Carolina. But in 2014, CIBL’s leadership realized they had a problem. Earlier that year, CIBL had begun to see an ominous shift in its funding …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

Add to the Discussion

Branding on a Budget

The Internet has made it easier than ever to create your own logos, graphics, and branding–all on a shoestring marketing budget. Below are several free or low-cost web programs to help you bring your creative ideas to reality. Best of all? These resources are so easy to use, you don’t need any formal design experience. …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

Add to the Discussion

Why Every Board Needs at Least One Millennial

Millennials have been skewered in the media as selfish, lazy, and apathetic. In 2013, Time magazine declared them as the “Me Me Me” generation. Yet Millennials—defined as individuals born between 1980 and 1996, or those 20-36 years old today—have unique perspectives and skillsets to contribute to nonprofit organizations. Here are three reasons why you should …

Posted in Board Development, Capacity Building, Communications, Donors, Fund Development, Fundraising, Nonprofit Management

Add to the Discussion

Are You Following These 6 Nonprofit Communications Strategies?

Know your audience. Take the time to learn their interests and forms of communications, and then tailor your strategy to communicate using those venues.   Have a clear call to action. This includes a clear message and “elevator” pitch.   Connect with your target audiences emotionally. Through the use of focus groups or surveys, find …

Posted in Capacity Building, Communications, Donors, Marketing/Public Relations, Nonprofit Management, Uncategorized

Add to the Discussion

Top Trends in Nonprofit Giving

    In the fast-paced nonprofit sector, organizations that stay on top of the latest giving opportunities will come out on top. Here are a few notable trends: Donors will have ability to control how they receive communications based on personal preferences and interests. Improvements in communications technology will allow nonprofits to connect with donors …

Posted in Capacity Building, Donors, Fundraising, Marketing/Public Relations, Nonprofit Management

Add to the Discussion

Keys to Ensure Your Next Special Event Is a Success!

A poorly executed and disorganized special event can have the potential of generating unfavorable publicity for your nonprofit, faith-based organization, or agency. Here are some pointers to make sure your event is a success:   Select a chairperson who is qualified and will work hard Solicit volunteers who are organized and ready to help Choose …

Posted in Capacity Building, Communications, Donors, Fundraising, Marketing/Public Relations, Nonprofit Management, Special Events, Strategic Planning

Add to the Discussion

Do You Make It Easy for Donors to Give Online?

Every visitor to your website could be a donor, yet a lot of nonprofits make it tough for donors to give online. Those barriers to giving are costing nonprofits millions, even billions, of dollars, says a new report from Dunham+Company. The consulting firm and Next After looked at websites of 151 organizations over nine months, …

Posted in Capacity Building, Donors, Fundraising, Nonprofit Management, Strategic Planning

Add to the Discussion

Marketing 101: Next Steps – Create and Execute

It’s easy to say I don’t have the time, resources, or talent to create and execute a marketing plan. Below are some ideas to show you how to make the time and find the resources and talent you need for your marketing plan: Ask for help. is there a college or university in your area …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management

Add to the Discussion

Marketing 101: It’s Everything You Do or Say

Definition of Marketing Whether you are a for-profit or a nonprofit business, marketing is vital to the sustainability and growth of your organization. Marketing is a buzz word that people like to throw around but many do not understand what it is. Let’s keep our definition simple – Marketing is everything you do on behalf …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

Add to the Discussion