Tag Archives: marketing

Storytelling for Nontraditional Outcomes

Many nonprofits have impact that is difficult to quantify. For example, how does an organization offering experiential learning programs for urban youth share the transformation and wonder that occurs when children learn outdoors? Or what about a nonprofit that puts incarcerated individuals and graduate students in the same classroom so they can learn from one …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management

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Client Spotlight: Center for Inquiry-Based Learning

For more than 15 years, the Center for Inquiry-Based Learning (CIBL), a Durham-based nonprofit, has provided STEM kits, STEM program consulting, and professional development to teachers and schools across North Carolina. But in 2014, CIBL’s leadership realized they had a problem. Earlier that year, CIBL had begun to see an ominous shift in its funding …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Branding on a Budget

The Internet has made it easier than ever to create your own logos, graphics, and branding–all on a shoestring marketing budget. Below are several free or low-cost web programs to help you bring your creative ideas to reality. Best of all? These resources are so easy to use, you don’t need any formal design experience. …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Why Every Board Needs at Least One Millennial

Millennials have been skewered in the media as selfish, lazy, and apathetic. In 2013, Time magazine declared them as the “Me Me Me” generation. Yet Millennials—defined as individuals born between 1980 and 1996, or those 20-36 years old today—have unique perspectives and skillsets to contribute to nonprofit organizations. Here are three reasons why you should …

Posted in Board Development, Capacity Building, Communications, Donors, Fund Development, Fundraising, Nonprofit Management

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Marketing 101: Next Steps – Create and Execute

It’s easy to say I don’t have the time, resources, or talent to create and execute a marketing plan. Below are some ideas to show you how to make the time and find the resources and talent you need for your marketing plan: Ask for help. is there a college or university in your area …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management

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Marketing 101: It’s Everything You Do or Say

Definition of Marketing Whether you are a for-profit or a nonprofit business, marketing is vital to the sustainability and growth of your organization. Marketing is a buzz word that people like to throw around but many do not understand what it is. Let’s keep our definition simple – Marketing is everything you do on behalf …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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