Tag Archives: fundraising

What Are Some Characteristics of Diverse Donors?

Nonprofit donors from diversity backgrounds share common characteristics. Below are a few to help expand your nonprofit’s donor base: First-generation wealth Wealth from entrepreneurial enterprises in specific industries Live in multiple worlds/cultures Participate in multiple networks Bi-culturally fluent Most often prefer causes that impact their own communities Rarely limit giving to their own community Reluctant …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Philanthropy in the Latino Community: How and Why They Give

New research shows that people within the Latino community are increasingly turning to philanthropy to provide support. Want to expand your donor reach in this market? Here’s how and why they give: Why Latinos Give: Emergency and financial assistance to family and “Como familia” in U.S. and abroad Religion Family-related issues, children/youth, elderly Community rights …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Rethinking Site Visits

I hear and I forget. I see and I remember. I do and I understand.” –Confucius Your organization has great collaterals for sharing its impact—a vibrant annual report, videos, program profiles on social media, and maybe even an impact page on your website. But are you bringing visitors to see and experience your organization’s work? …

Posted in Capacity Building, Communications, Donors, Nonprofit Management

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9 Steps to Corporate Fundraising

  Corporate fundraising is an essential component of nonprofit sustainability that you don’t want to ignore. According to Giving USA’s Annual Report on Philanthropy for the Year 2014, Americans donated an estimated $358.38 billion – a 60-year high – with 5 percent coming from corporations. Specifically, corporate giving totaled $17.77 billion, an increase of 13.7 …

Posted in Capacity Building, Donors, Fundraising, Nonprofit Boards, Nonprofit Management, Strategic Planning

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Deciding on a Crowdfunding Site? Use this Checklist

  ✓ Aesthetics: Are the fundraising pages/template appealing to donors? Can you post videos and pictures?   ✓ Ease of Setup: How easy is it to create the fundraising page and are there technical skills needed?   ✓ Methods for Making Donations: Can donors make contributions through credit cards or e-checks and how quickly are …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Resource Development, Strategic Planning

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Crowdfunding 101: Answers to Commonly Asked Questions

While crowdfunding should not be used exclusively as the solution to annual fundraising success, it is an effective new approach to raising awareness and funds for a specific nonprofit project or initiative. What is crowdfunding? A fundraising method using networking through online social-media platforms and Internet technologies to secure small to medium monetary donations from …

Posted in Capacity Building, Communications, Donors, Fundraising, Nonprofit Management, Strategic Planning

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8 Strategies to Drive Donor Dollars

There’s a growing demand for nonprofits to articulate to funders the results they hope their work will achieve and to track whether those results are actually happening. Organizations are being asked to show the outputs of their efforts, including the number of people served, the number of services provided, and so forth. The good news …

Posted in Capacity Building, Donors, Fundraising, Nonprofit Management, Resource Development, Strategic Planning

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The ABC’s of Marketing Nonprofit Special Events

When marketing your special event, it’s important to use both traditional formats – such as sending out direct mail and soliciting print, radio, and TV media outlets – as well as untraditional. Social Media (Facebook, Instagram, Twitter, LinkedIn, YouTube): ►Connect with and engage your audience via special giveaways, early-bird registration fee, and announcements of special …

Posted in Capacity Building, Communications, Fundraising, Marketing/Public Relations, Nonprofit Management, Special Events, Strategic Planning

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Writing Nonprofit Bylaws: 14 Must-Have Items

“An ounce of prevention is better than a pound of cure.” These infamous words spoken by Benjamin Franklin remind us to take preventative measures. This is especially true when determining how to govern a nonprofit organization. Bylaws are to your organization as the Constitution is to the United States. They detail the procedures an organization …

Posted in Board Development, Capacity Building, Communications, Donors, Fundraising, Nonprofit Boards, Nonprofit Management, Strategic Planning

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8 Keys to Smart Fundraising

Generating gifts that can transform your nonprofit and its impact depends on creating a culture of philanthropy at your organization, and building donor loyalty. To help do that, you should: 1. Raise awareness — internally and externally — of community needs. 2. Get to know donors and the causes they care about. 3. Recognize donors’ …

Posted in Capacity Building, Donors, Fundraising, Nonprofit Management, Philanthropy

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