Tag Archives: donations

4 Tips for Developing Strong In-Kind Relationships—from an Expert

Michael McLawhorn, an In-Kind Senior Manager for TROSA in Durham, NC, is responsible for sourcing nearly $4 million of in-kind donations each year for his organization’s residential substance abuse program. Here, he shares four strategies for increasing in-kind giving and making the most effective ask. 1. Before making an ask, consider everything your organization needs—from …

Posted in Capacity Building, Communications, Donors, Fundraising, Nonprofit Management, Strategic Planning

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Is #GivingTuesday Dead?

Launched in 2012 to kickstart the holiday giving season, Giving Tuesday has become a fundraising phenomenon in the U.S. and beyond. In 2016, donors from 98 countries and territories participated, bringing in $168 million dollars online. But is Giving Tuesday becoming too popular as a fundraising strategy among nonprofits? Jason Parker, a communications and development …

Posted in Capacity Building, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Deciding on a Crowdfunding Site? Use this Checklist

  ✓ Aesthetics: Are the fundraising pages/template appealing to donors? Can you post videos and pictures?   ✓ Ease of Setup: How easy is it to create the fundraising page and are there technical skills needed?   ✓ Methods for Making Donations: Can donors make contributions through credit cards or e-checks and how quickly are …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Resource Development, Strategic Planning

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Crowdfunding 101: Answers to Commonly Asked Questions

While crowdfunding should not be used exclusively as the solution to annual fundraising success, it is an effective new approach to raising awareness and funds for a specific nonprofit project or initiative. What is crowdfunding? A fundraising method using networking through online social-media platforms and Internet technologies to secure small to medium monetary donations from …

Posted in Capacity Building, Communications, Donors, Fundraising, Nonprofit Management, Strategic Planning

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Anatomy of a Great Donor Acknowledgement Letter

Many nonprofits view the thank you letter as no more than a tax receipt. Smart nonprofits, however, recognize the donor acknowledgement letter as a critical component of the stewardship phase of the fundraising lifecycle. A well-written letter will not only express gratitude but can serve as an opportunity to create an even greater affinity and …

Posted in Donors

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The Art (and Science) of Giving

Regardless of whether you consider fundraising a science or an art, you must acknowledge there are components of each in the business of raising money for a nonprofit. As fundraisers, we must understand the process of asking for contributions (see Six Simple Steps for Making the “Ask”), as well as the importance of developing relationships …

Posted in Donors, Fundraising

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Reaching the Board’s Full Fundraising Potential

A Board with a strong fundraising capacity is a key component in driving a nonprofit organization forward. Although Board members are responsible for planning and policy and organizational development, fundraising development can often be the most immediate and needed contribution that they make to a nonprofit organization. Board Fundraising Expectations Board members have four specific …

Posted in Board Development, Fundraising, Nonprofit Boards, Nonprofit Management, Resource Development, Strategic Planning

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Marketing 101: It’s Everything You Do or Say

Definition of Marketing Whether you are a for-profit or a nonprofit business, marketing is vital to the sustainability and growth of your organization. Marketing is a buzz word that people like to throw around but many do not understand what it is. Let’s keep our definition simple – Marketing is everything you do on behalf …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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