Tag Archives: communications

Client Spotlight: YWCA Lower Cape Fear

In 2015, the YWCA Lower Cape Fear realized it needed to develop a new strategic plan. “There had not been one for at least six years,” says Jenni Harris, President of YWCA’s Board of Directors. “We were in a position where we needed guidance on how to grow into a strong, functioning organization.” YWCA contracted …

Posted in Capacity Building, Communications, Fund Development, Fundraising, Nonprofit Management, Strategic Planning

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Storytelling for Nontraditional Outcomes

Many nonprofits have impact that is difficult to quantify. For example, how does an organization offering experiential learning programs for urban youth share the transformation and wonder that occurs when children learn outdoors? Or what about a nonprofit that puts incarcerated individuals and graduate students in the same classroom so they can learn from one …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management

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Is #GivingTuesday Dead?

Launched in 2012 to kickstart the holiday giving season, Giving Tuesday has become a fundraising phenomenon in the U.S. and beyond. In 2016, donors from 98 countries and territories participated, bringing in $168 million dollars online. But is Giving Tuesday becoming too popular as a fundraising strategy among nonprofits? Jason Parker, a communications and development …

Posted in Capacity Building, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Protecting Your Nonprofit with a Robust Social Media Policy

Last year offered no shortage of high-profile political events. From the presidential election to Black Lives Matter, millions of people took to social media to share their viewpoints. Due to their tax status, however, nonprofits play by a different set of rules when it comes to the online sphere. Nonprofits must comply with well-known federal …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Branding on a Budget

The Internet has made it easier than ever to create your own logos, graphics, and branding–all on a shoestring marketing budget. Below are several free or low-cost web programs to help you bring your creative ideas to reality. Best of all? These resources are so easy to use, you don’t need any formal design experience. …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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