Tag Archives: communications

Protecting Your Nonprofit with a Robust Social Media Policy

Last year offered no shortage of high-profile political events. From the presidential election to Black Lives Matter, millions of people took to social media to share their viewpoints. Due to their tax status, however, nonprofits play by a different set of rules when it comes to the online sphere. Nonprofits must comply with well-known federal …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Branding on a Budget

The Internet has made it easier than ever to create your own logos, graphics, and branding–all on a shoestring marketing budget. Below are several free or low-cost web programs to help you bring your creative ideas to reality. Best of all? These resources are so easy to use, you don’t need any formal design experience. …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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How to Best Communicate Your Nonprofit Strategic Plan

An organization’s strategic plan is a blueprint to the future that allows leadership to evaluate its mission to determine strategy, advance its mission, and set realistic goals and objectives. The plan, however, should not be created and left to collect dust in a file drawer. Some stakeholders should get complete copies of your plan, including …

Posted in Capacity Building, Communications, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Are You Following These 6 Nonprofit Communications Strategies?

Know your audience. Take the time to learn their interests and forms of communications, and then tailor your strategy to communicate using those venues.   Have a clear call to action. This includes a clear message and “elevator” pitch.   Connect with your target audiences emotionally. Through the use of focus groups or surveys, find …

Posted in Capacity Building, Communications, Donors, Marketing/Public Relations, Nonprofit Management, Uncategorized

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The Nuts & Bolts of Building Your Resources Capacity

Organizations seeking to develop their resources capacity can take heart in knowing that resources are everywhere. How you identify and use them is what makes the difference. Successful resource development does not necessarily require doing more. Instead, it means being more strategic, thoughtful, and deliberate. Below are the five “I’s” of resource development, distilled from …

Posted in Capacity Building, Donors, Fund Development, Fundraising, Nonprofit Management, Uncategorized

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Top Trends in Nonprofit Giving

    In the fast-paced nonprofit sector, organizations that stay on top of the latest giving opportunities will come out on top. Here are a few notable trends: Donors will have ability to control how they receive communications based on personal preferences and interests. Improvements in communications technology will allow nonprofits to connect with donors …

Posted in Capacity Building, Donors, Fundraising, Marketing/Public Relations, Nonprofit Management

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Do You Make It Easy for Donors to Give Online?

Every visitor to your website could be a donor, yet a lot of nonprofits make it tough for donors to give online. Those barriers to giving are costing nonprofits millions, even billions, of dollars, says a new report from Dunham+Company. The consulting firm and Next After looked at websites of 151 organizations over nine months, …

Posted in Capacity Building, Donors, Fundraising, Nonprofit Management, Strategic Planning

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