Philanthropy in the Latino Community: How and Why They Give


New research shows that people within the Latino community are increasingly turning to philanthropy to provide support. Want to expand your donor reach in this market? Here’s how and why they give:

Why Latinos Give:

  • Emergency and financial assistance to family and “Como familia” in U.S. and abroad
  • Religion
  • Family-related issues, children/youth, elderly
  • Community rights and economic opportunities
  • Scholarship funds, education, youth development
  • Cultural heritage or preservation and the arts
  • Healthcare and human services
  • Disaster relief in home / ancestral countries

How Latinos Give:

  • Family and friends
  • Church
  • Mutual assistance associations
  • Civic associations, chambers of commerce
  • Business and professional organizations
  • Hispanic/Latino civil-rights and social-justice organizations
  • Hispanic/Latino Community Development Corporations, community funds
  • Mainstream nonprofits that address Hispanic/Latino needs

Gain more capacity-building insights when you participate in The INS Group webinars. Check our website for the latest schedule.


This entry was posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

Add to the Discussion

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>