Organizations seeking to develop their resources capacity can take heart in knowing that resources are everywhere. How you identify and use them is what makes the difference. Successful resource development does not necessarily require doing more. Instead, it means being more strategic, thoughtful, and deliberate. Below are the five “I’s” of resource development, distilled from the Georgia Center for Nonprofits, and questions to ask to help build your capacity.
Identify: Who are potential supporters? How will your organization track their engagement? What system(s) and process(es) should be implemented to maintain and manage good records of past and current donors?
Inform: What, how, and when do you inform potential supporters about advancing your organization’s mission and how you are making a difference? What stories can you share to inform about your cause? What communications channels will you use and how will you manage those channels?
Involve: What volunteer opportunities should you offer to involve potential supporters? What do you need to communicate to potential supporters after their volunteerism to ensure “money follows their time?”
Invest: Are you communicating to potential donors that time, talent, and treasure are all important ways to invest? How do you move time and talent donors to treasure donors?
Impact: Are you tracking all of your board members’ and other volunteers’ time, talent, and treasure to show the impact and to encourage more? Are you communicating to each donor – “your gift of time and/or talent and/or treasure made this impact on our organization and/or community?”
For more capacity-building strategic advice, please contact us at The INS Group http://theinsgroup.com/consulting-services.