Is Your Nonprofit Ready to Take on Social Entrepreneurship?

Multiple nonprofits have successfully become social enterprises to create new revenue streams and further their mission. Girl Scouts of the USA sells cookies and empowers girls, Juma Ventures operates concessions stands and employs economically disadvantaged teens, and the Women’s Bean Project hires women with backgrounds of chronic unemployment to manufacture gourmet goods.

Social enterprise means using the power of the marketplace to solve social problems—but there are important considerations that nonprofits should make before they should venture into this arena.

When is an organization ready to become a social enterprise?
Nonprofits should demonstrate three readiness factors: organizational commitment and preparedness, organizational strengths that translate into opportunities, and a sufficient base of customers who are able to pay for services or goods.

Social enterprise is a careful balance of using business to help an organization reach its mission and financial goals. Successful organizations will show alignment with mission and assets, a business mindset, and a balance between focus and flexibility. Social enterprise is no small undertaking–but it is one that can reap benefits with proper planning and preparation.

What are the benefits and risks?
There are a number of benefits and risks to creating a social enterprise with regards to an organization’s mission, operations, and finances. While becoming a social enterprise can generate new sources of revenue and diversify funding streams, capital and start-up funding are significant expenses–with no guarantee of success. A recent survey found that revenue across social enterprises varies widely, with the most successful organizations being those that have been around the longest (not surprisingly).

Another risk in creating a social enterprise is how that shift will be perceived by funders and the general public. Organizations may face difficulty balancing both their mission and money, causing mission drift from their core activities to those that support the social enterprise. In addition, traditional funders may reduce their support over concerns about significant organizational shifts.

However, successful organizations are those that take accountability for achieving their social objectives, using business tools and strategic thinking to ensure that staff and leadership are prepared to take on this new challenge. A spirit of innovation, accountability, and embracing results can increase cost efficiency and effectiveness and bring a nonprofit to new levels of impact.


Resources for Creating a Social Enterprise

To further increase your organizational capacity, join The INS Group’s “Unleash the ‘Inner Fundraiser’ in Your Board of Directors” webinar on November 7, 2017 (2 – 3 pm). Click here to register.

Posted in Capacity Building, Donors, Fund Development, Nonprofit Management, Strategic Planning

Add to the Discussion

Is #GivingTuesday Dead?

Launched in 2012 to kickstart the holiday giving season, Giving Tuesday has become a fundraising phenomenon in the U.S. and beyond. In 2016, donors from 98 countries and territories participated, bringing in $168 million dollars online.

But is Giving Tuesday becoming too popular as a fundraising strategy among nonprofits? Jason Parker, a communications and development consultant, has mixed feelings about the day. “The market is flooded on Giving Tuesday,” he says. “One of the most common mistakes that small organizations in particular make is assuming there will magically be people out there who, if they just see a Facebook post or email, will donate because it’s Giving Tuesday,” he says. In a 2015 study conducted by the John Templeton Foundation, a mere 18% of Americans said they were familiar with Giving Tuesday, compared to 93% who knew about Black Friday.

However, many nonprofits had success last Giving Tuesday–particularly those that combined their ask with matching grants or used the day to engage new audiences. Rebecca DeLuca, Assistant Director of Communications at Lasell College in Newton, Massachusetts, targeted her organization’s Giving Tuesday appeal at young, first-time donors. “Giving Tuesday is a day for many young donors to get behind, to feel a part of something bigger,” she says. “We had 68 new donors on Giving Tuesday this year and increased our total number of donors by 68%. So while we aren’t making lots more money necessarily, we are pulling younger donors into the fold,” DeLuca reports.

So, should your nonprofit should make an ask on Giving Tuesday? Check out what different organizations tried in 2016:

  • A day of thanks. Embrace an attitude of gratitude and give thanks to your clients, volunteers, and supporters. Ask Board members to make phone calls to donors about the impact of your organization’s programs and services. These kinds of efforts can be a meaningful and memorable way to engage your supporters while celebrating the spirit of Giving Tuesday, says Parker. “Giving Tuesday can be a great opportunity to raise awareness, share information, and generate a low-cost but high-impact touch point,” he notes.
  • Ask donors to support a small, specific project. Modest requests benefiting distinct projects can be a great way to make your organization stand out in the Giving Tuesday crowd. For example, encourage donors to sponsor a bilingual home library for a low-income family, or ask supporters to help you raise the remaining $2,500 needed to build a new computer lab for elderly adults. By setting a reasonable fundraising goal that has a clear outcome, your nonprofit can compel supporters to act immediately and feel that even a small gift is worthwhile.
  • Incorporate Giving Tuesday into your End-of-Year Giving plan. Giving Tuesday doesn’t have to take over your fundraising plans or require a lot of effort. Plan two social media posts for the day or purchase a day-long social media ad. Send out your organization’s monthly newsletter on the morning of Giving Tuesday and include a small ask. Or, ask supporters to give their time or donations in lieu of a financial gift. Most importantly, be strategic in your planning so that you don’t overwhelm your development staff–or make too many end-of-year asks of your supporters. “The most successful organizations don’t treat Giving Tuesday as an isolated event or campaign,” says Parker. “They tend to treat it as a larger component of their development strategy or plan.”

All in all, Giving Tuesday 2016 raised 31% more than Giving Tuesday 2015–so this fundraising phenomenon is far from dead. Be creative and strategic in your Giving Tuesday campaign and your organization can enjoy a multitude of benefits that extend well beyond this one day.

Gain more capacity-building insights when you participate in The INS Group webinars. Check our website for the latest schedule.

Posted in Capacity Building, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

Add to the Discussion

Client Spotlight: Center for Inquiry-Based Learning

For more than 15 years, the Center for Inquiry-Based Learning (CIBL), a Durham-based nonprofit, has provided STEM kits, STEM program consulting, and professional development to teachers and schools across North Carolina. But in 2014, CIBL’s leadership realized they had a problem.

Earlier that year, CIBL had begun to see an ominous shift in its funding streams. As schools cut services and local funds dwindled, the organization realized it needed to find additional sources of revenue. “We figured we could either watch our old model of fee-for-service continue to drop off or we could do something about it and learn about fundraising and grant writing,” says Mara Thomas, CIBL’s Business Manager. “That’s when we called Ruth Peebles at The INS Group.”

Over the next year, The INS Group worked closely with CIBL to assess its existing funding sources, conduct grant research, and develop a core proposal. Since CIBL staff had limited experience engaging funders, The INS Group provided strategies for building relationships with potential donors while simultaneously providing feedback on CIBL’s first proposal drafts. The INS Group also guided CIBL in creating individual donor campaigns and new marketing materials.

The results? “Since working with The INS Group, we have seen our fundraising from grants go from $0 to nearly 14% of our revenue,” says Thomas. CIBL has cultivated relationships with multiple funders at local and national levels and learned the importance of communicating with potential funders before submitting proposals. “We have started to develop partnerships and are finding more meaningful and inspiring ways to talk about what we do,” Thomas says. “We’re finding the relationships and the improved messaging to be key components of our success.”

From engaging its Board of Directors in fundraising to learning the basic mechanics of writing a grant proposal, CIBL’s partnership with The INS Group has been enormously valuable for the organization. “The grant writing process was intimidating at first, but now we have so much more confidence,” reports Thomas. “Ruth was incredibly professional and encouraging. If she could help us begin to turn this ship around, she could help anyone.”

Learn more about The INS Group’s suite of innovative solutions for nonprofits.

To further increase your organizational capacity, join The INS Group’s “Unleash the ‘Inner Fundraiser’ in Your Board of Directors” webinar on November 7, 2017 (2 – 3 pm). Click here to register.

 

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

Add to the Discussion

Protecting Your Nonprofit with a Robust Social Media Policy

Last year offered no shortage of high-profile political events. From the presidential election to Black Lives Matter, millions of people took to social media to share their viewpoints.

Due to their tax status, however, nonprofits play by a different set of rules when it comes to the online sphere. Nonprofits must comply with well-known federal restrictions against certain activities like electioneering and some lobbying. But there are a variety of risk management issues that organizations must consider when using social media–including privacy, client protection, and copyright/fair use.

Here are some tips to keep in mind when creating or revising a social media policy for your nonprofit:

1. Who conducts social media for your organization? Some nonprofits have dedicated communications staff, while others rely on volunteers and consultants to help them run social media. It’s important to clearly identify organization-wide who is allowed to create and post content on behalf of your organization. Then, conduct separate trainings for both the individuals running your social media channels AND the staff members who do not. For instance, let regular staff members know that they are not authorized to represent your organization on social media in any capacity–whether that includes commenting on a news article and tagging your nonprofit (“ABC would never stand for this!”) or logging into Facebook as your nonprofit and “liking” a political candidate.

2. Protect the safety and privacy of clients, staff, and volunteers. The ubiquitousness of cell phones means that staff members, volunteers, and even clients themselves may be taking unauthorized photos and videos at events and sharing them on social media–which puts the privacy and safety of these same stakeholders at risk. Before events, gently remind staff and volunteers that they should not take photos or videos. If you see someone doing this, share your organization’s media policy and politely ask them to delete the content. Finally, make sure all individuals at events have signed a photo release form giving your organization permission to use their image in any marketing materials or social media posts. (Here are some great photography and social media tips if your organization serves children.)

3. Ensure that your nonprofit is not violating copyright or fair-use laws. Train the individuals responsible for social media at your organization in best practices around copyright and fair use. Remind them to use royalty-free resources for photos and videos, such as those with a Creative Commons license. It’s also important to attribute sources for borrowed content and ideas–so if you get inspiration for a social media post from another organization or individual, make sure to give them credit. (However, keep in mind that giving someone credit for their work is not the same as receiving permission to use it.)

There are many considerations to make as you shape your organization’s social media policy, so don’t be afraid to ask questions, discuss it with your staff, and take your time! Need additional guidance? Check out this database of more than 300 social media policies adopted by nonprofits and corporations, or contact a local nonprofit attorney near you.

Want to learn more organizational development solutions? Join The INS Group’s “Collective Impact – An Innovative Approach for Community Building” webinar on August 16, 2017 (3 – 3 pm ET). Click here to register.

 

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

Add to the Discussion

Branding on a Budget

The Internet has made it easier than ever to create your own logos, graphics, and branding–all on a shoestring marketing budget.

Below are several free or low-cost web programs to help you bring your creative ideas to reality. Best of all? These resources are so easy to use, you don’t need any formal design experience.

1.  Canva
For design newbies, Canva feels like a miracle. Its basic plan is free and offers dozens of templates for social media graphics, presentations, email headers, and more. Users can build upon existing designs within each template or create their own using Canva’s intuitive navigation system. With its free option, Canva allows you to save up to 1GB of uploads and invite 10 team members to share the account. Canva’s Work option is reasonably priced at $12.95 per month, allowing you to save your organization’s logos and colors and resize designs for different mediums with just one click.

Pros: easy to use, helpful blog, resize tool
Cons: not all photos or graphics in Canva library are free

2. Piktochart
Piktochart specializes in making information beautiful. From infographics to impact summaries to reports, Piktochart helps users visualize their data in a compelling format. It offers high-resolution options for printing and has a very affordable nonprofit package at $39.99 per year.

Pros: easy to use, excellent tutorials
Cons: limited templates for free accounts

3. Pixabay
Need stock images and videos? Check out Pixabay. All content on the site falls under a Creative Commons CC0 license, meaning it can be downloaded, modified, and used for free in perpetuity–even for commercial purposes. Pixabay also links to sponsored content in case you can’t find exactly what you’re looking for.

Pros: free, includes vectors and illustrations, different size options for downloads
Cons: limited variety

4. YouTube Editor
Let’s face it: these days, video is an essential part of marketing. Fifty percent of executives are compelled to look for more information about a product or service after viewing a video about it, and videos in emails can lead to a 200-300% increase in click-through rates.

Can’t afford a professional videographer? No problem. YouTube, the current king of the videosphere, has a fantastic free editing program. You can easily insert transitions and music, add photos and subtitles, and even search for royalty-free videos and music to integrate into your own clips. It takes a bit of practice to master, but the learning curve is short and worth the effort.

Pros: free, decent Help page
Cons: must be connected to a YouTube account, limited video quality resolution, may need to convert video to appropriate size

Still think you need help from an expert? Taproot and Creatives Without Borders are two organizations dedicated to connecting nonprofits to pro bono professional services.

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

Add to the Discussion

How Will the New FLSA Regulations Affect Your Nonprofit?

The new Fair Labor Standards Act (FLSA) regulations signed into law earlier this year have nonprofits across the country scrambling to make sense of how these changes will impact them and their staff. Starting December 1, 2016, nonprofits will have to pay overtime to certain employees who work more than 40 hours a week but earn less than $47,476 per year.

Nervous? Don’t worry, you’re not alone. Here are a few guidelines for determining how these regulations affect your business and employees:

1. Defining exempt vs. nonexempt employees. Many employees and employers mistakenly believe that employees are “exempt” simply by virtue of receiving an annual salary (versus an hourly wage). This is incorrect. Most positions are considered nonexempt except for “white collar” jobs—those requiring certain administrative, professional, and executive duties AND which pay more than $913 weekly ($47,476 annually). These helpful worksheets from the National Council of Nonprofits will help your organization easily determine which employees are nonexempt or exempt.

These changes will mean huge budgetary shakeups for organizations where employees do not meet the new salary threshold ($913 weekly) to be considered exempt from receiving overtime pay. In particular, if your nonprofit employs workers with professional duties, you may be impacted.

2. Who can receive overtime pay? Only nonexempt employees are eligible to receive overtime pay for working more than 40 hours per week. Nonprofits discovering that many of their employees are nonexempt, and thus eligible for overtime, face three primary choices: bumping up some staff salaries to at least $47,476 per year, keeping nonexempt staff salaries the same and paying those employees overtime, or restricting nonexempt employees’ ability to work overtime.

Nonprofits should analyze their staff’s workloads and determine just how much overtime their employees work on a regular basis. Some employees work far beyond 40 hours each week, while others only do so seasonally for high-demand programs. Employers will need to take on the tough task of revising their 2017 budgets to accommodate these new realities—and keep in mind that, every three years, exempt employees’ salary thresholds will rise per FLSA regulations.

3. Adjusting to FLSA changes is not an either/or situation. There’s no doubt that many businesses in both the for-profit and nonprofit sectors will be significantly affected by the new FLSA regulations. However, instead of seeing these changes as hurdles, consider them challenges to reevaluate the efficiency of your organization.

Some organizations will choose a combination of raising salaries to make employees exempt, eliminating or restricting overtime for nonexempt employees, and budgeting to accommodate for predictable situational overtime. Others will hire part-time workers to help limit overtime among staff members and substantially reassign work so that it is fairly distributed among all employees (which may result in some new hires). There is no one right solution for any organization, so be creative and seek input from other companies in your sector.

It’s important to keep in mind that there are many ways to comply with the new FLSA regulations. While initial budget shifts may be painful, they will go a long way to improve the sustainability of your organization and ensure that workers are being compensated fairly for their efforts.

FLSA Resources for Nonprofits

Want to learn more innovative nonprofit solutions? Join The INS Group’s “Collective Impact – An Innovative Approach for Community Building” webinar on August 16, 2017 (2 – 3 pm ET). Click here to register. 

Posted in Capacity Building, Communications, Nonprofit Management, Strategic Planning

Add to the Discussion

Volunteer Programs for the Digital Age

No matter their size, most nonprofit organizations rely on volunteers as an integral part of their success. From setting up tables at an event to organizing a 5K charity race on behalf of your organization, volunteers perform important tasks without the need to hire additional staff.

A well-run volunteer program is essential for recruiting volunteers, engaging them effectively, and keeping them invested for years to come. Here are several free digital tools that can help your organization make the most of its volunteers:

Evaluating your volunteer program. How healthy is your current volunteer program? Do you have a dedicated staff person or volunteer to manage volunteers? Small and medium-sized nonprofits often struggle to find the money or time necessary to create infrastructure and processes for a healthy volunteer program. But the investment is well worth it—remember that volunteers, in addition to giving their time, are public supporters of your organization and often turn into donors.

Learn where your program stands by doing a thorough assessment of your organization’s capacity and goals. AGE UK offers a great assessment tool. While this resource was developed for nonprofits in the UK who recruit older volunteers, it’s a great starting place for any nonprofit. If your organization focuses on food insecurity, Volunteer Match offers an online volunteer program assessment. This tool is particularly valuable because it provides personalized next steps based on your organization’s goals and current volunteer program.

Sharing volunteer opportunities. Newsletters and social media are excellent places to share volunteer opportunities, especially time-sensitive ones. But many nonprofits have year-round projects for which they need volunteers. Idealist.org allows nonprofits to post unlimited volunteer opportunities visible to more than 1.4 million visitors a month. Better still, nonprofits can post opportunities in three languages, specify the number of volunteers and any special skills needed, and list opportunities that are available for several weeks or months out of the year. ActivateGood.org lets nonprofits post short- and long-term opportunities, and it also assists with volunteer management by sending reminder emails about volunteers who sign up.

Managing volunteers. Maintaining communication with volunteers and assigning them tasks are incredibly time-consuming processes. Fortunately, many programs make this work a lot easier with free or low-cost services. TrackItForward.com will let nonprofits with fewer than 50 volunteers track their time for free, with affordable pricing plans for larger numbers of volunteers. YourVolunteers.com offers the whole kit and kaboodle from volunteer scheduling to engagement, with a free cloud-based system and affordable paid options.

But the most important part of managing volunteers is ensuring you have established processes. Volunteer management comes with a fair share of challenges—including scheduling volunteers, thanking them, and even letting them go. Volunteer Match offers a wide variety of free webinars to help volunteer coordinators develop better processes, build their management skills, and tell the story of volunteers’ impact. Learn more at learn.volunteermatch.org.

Thanking volunteers. Volunteers who don’t feel appreciated are far less likely to give you their time (or money) again. Take the time to ensure that you thank volunteers for their efforts, whether that comes in the form of an email, phone call, or annual appreciation event.

Short on resources? Assign a program manager to personally thank volunteers before or after their work shift. Collect volunteers’ email addresses and ask a Communications staff person to send an e-blast with a thank-you graphic after an event. Social media is a great way to share photos, tag volunteers, and publicly recognize companies or groups that send volunteers. Whatever you do, try to be timely with thank you messages—don’t wait till National Volunteer Week/Month in April.

Canva.com is a free, easy-to-use graphic design platform that allows organizations to create thank-you graphics and save their brand’s colors and logos. Create several generic templates that you can rotate throughout the year to send individual volunteers. For large groups, create a personalized graphic with a photo and the organization’s name. These templates can be created by any staff person and then run by your nonprofit’s communications department for approval.

These are just a few tools for getting started—the Internet is your best friend for finding new platforms and services that can bring your volunteer program to the next level. With time and minimal cost, you can develop volunteers who serve as longtime ambassadors and funders of your organization’s mission.

Want to learn more innovative nonprofit solutions? Join The INS Group’s “Collective Impact – An Innovative Approach for Community Building ” webinar on August 16, 2017 (2 – 3 pm ET). Click here to register.

 

 

Posted in Capacity Building, Communications, Fundraising, Marketing/Public Relations, Nonprofit Management

Add to the Discussion

Why Every Board Needs at Least One Millennial

Millennials have been skewered in the media as selfish, lazy, and apathetic. In 2013, Time magazine declared them as the “Me Me Me” generation.

Yet Millennials—defined as individuals born between 1980 and 1996, or those 20-36 years old today—have unique perspectives and skillsets to contribute to nonprofit organizations.

Here are three reasons why you should consider inviting at least one Millennial to join your Board of Directors:

1. Diverse perspectives. Marcus Morrow, 35, a Board member for Achievement Academy of Durham and Durham People’s Alliance, warns that ageism is bad for organizational sustainability. “Boards made up of a single, collective perspective tend to approach problems and situations in a myopic manner,” he says. He suggests that Board members work to recruit from beyond their own peer groups and consider individuals with different backgrounds and experiences.

2. In-demand skillsets. Millennials often have skillsets—cultivated both professionally and socially—that are must-haves in the modern workplace. From expertise in social marketing to data mining to crowdsourcing, Millennials are adept at leveraging their everyday experiences and enthusiasm into tangible wins for professional and organizational gain.

3. Big hearts (and wallets). Despite their reputation as living off of Mom and Dad, Millennials are significant philanthropic contributors. The 2014 Millennial Impact Report from the Case Foundation found that 87% of Millennials donated money to a charitable cause in the prior year. In addition, nearly half had volunteered their time or skills to a charity in the previous month. As Millennials age and increase their personal wealth, there’s no doubt that they will become formidable influencers and contributors within the nonprofit sector.

Learn more board-development solutions when you join in The INS Group webinars. Check our website for the latest schedule.

Posted in Board Development, Capacity Building, Communications, Donors, Fund Development, Fundraising, Nonprofit Management

Add to the Discussion

Rethinking Site Visits

I hear and I forget. I see and I remember. I do and I understand.” –Confucius

ins_digitalYour organization has great collaterals for sharing its impact—a vibrant annual report, videos, program profiles on social media, and maybe even an impact page on your website.

But are you bringing visitors to see and experience your organization’s work?

Site visits are an important way to help the public, volunteers, and current and potential funders understand your nonprofit’s impact. Relationship building often begins with a phone call, but site visits are a powerful opportunity for supporters to connect with your mission and the individuals you serve. Here are a few tips for planning and implementing successful site visits:

1. Determine your goals and audience. Are you celebrating a new program? Do you want to reconnect with longtime funders? Do you wish the general public knew more about your nonprofit’s work? Determine 3-5 fundraising and marketing goals your organization has for the next fiscal year and then identify program opportunities that will allow visitors to connect with your organization’s work.

When creating a guest list, think broadly. What companies or groups are interested in the areas in which your organization works? Are there city or county officials that would want to know more about your nonprofit and its accomplishments? Don’t be afraid to invite individuals or groups with whom you have little or no prior relationship. If you operate programs in partnership with other organizations, tap into their networks and brainstorm potential visitors. Don’t be afraid to make site visits a joint effort!

2. Create a formal event with an informal feel. Take the time to develop a well-planned, thoughtful event. Create a graphic and email invitations or send invitations in the mail. When possible, align your visit with a national celebration (National Summer Learning Day, National Children’s Book Week). Limit visits to a maximum of 1.5 hours and share an agenda with visitors beforehand. Offer refreshments when possible and send people home with “swag” or a small gift. Everyone has busy schedules; these touches show that you respect people’s time and appreciate their interest.

On the day of the site visit, try to put visitors at ease. Avoid overly formal professional clothing and limit presentations with slides. Too often, presentations feel one-sided and stiff. Instead, do what you can to encourage a conversation about your organization’s work. Arrange chairs in a circle, ask guests what they know about your nonprofit, and encourage questions. Invite staff members and the individuals you serve to share stories about your organization’s work and the impact they have seen or experienced. This last approach is a tremendous way to connect with visitors and allow them to learn about your work from people with whom normally they might never interact.

3. Let visitors see or do the work themselves. Site visits are a unique opportunity for visitors to directly experience your work and see its benefits. Drop in on a gardening class with kids and encourage visitors to ask children what they are learning. Bring visitors to your warehouse and have them speak with dedicated volunteers who are loading boxes of food for families. Do whatever you can to make visitors feel like they are a part of the process and have seen your mission in action.

4. Notify program staff of site visits. Bring your program staff into the loop well before site visits. Let them know the number of visitors that are coming, encourage them to wear clothing with your organization’s logo, and share any expectations you may have. After the visit, quickly debrief with staff to see what went well and what you can do better next time.

5. Protect the privacy of individuals you serve. Sometimes visitors like to take photos on their cell phones. On the day of your visit, inform visitors about any safeguarding or media policies your organization may have. Discourage visitors from taking photos on their own—it’s important for staff members and the people you serve to have a say in how their images are taken and used. (Be especially careful with minors; be sure to have parents/guardians sign a photo release, and have the courtesy to ask children if they would like to be photographed.) When possible, get signed photo releases from program staff and participants in advance and have Communications staff take photos that you can share later with visitors.

6. Follow up with a thank you. Send visitors a simple thank you email or note for spending time with your organization and encourage them to visit again. Provide a link for them to sign up for your newsletter and social media channels, and let them know that you plan to keep in touch. Site visits are about relationship building and providing a glimpse into your organization’s work. Don’t forget this critical step!

Want to learn more innovative nonprofit solutions? Join The INS Group’s “Ready, Set, Prioritize: The Fundamentals of Strategic Planning” webinar on May 10, 2017 (2 – 3 pm ET). Click here to register.

Posted in Capacity Building, Communications, Donors, Nonprofit Management

Add to the Discussion

How to Motivate Donors to Continue to Give?

 

DeedsofGiving

Donors of all types are increasingly demand information about what you are working to achieve and how you will know if you succeed. Here are some best practices to help you fully inform donors of your organization’s strategy to help you motivate and inspire them to continue to give:

  • Share multiple types of data, such as the number of people served, the type and quality of services provided, and other measurable outcomes and impact metrics.
  • Demonstrate how you’re building organizational capacity. Funders, for example, are increasingly interested in organizations that leverage resources, collaborate with other groups, and build their organizational capacities. They are increasingly interested in funding successful programs that can be replicated, so implement a digital communications plan in order to communicate impact, news, and making asks.
  • Target messages to your different donor segments. This can be accomplished by balancing and combining different forms of communication for different purposes, using email, snail mail, and social-media.

Want to learn more about The INS Group’s fund development and other services? Please visit http://theinsgroup.com/consulting-services/.

Posted in Capacity Building, Communications, Donors, Fundraising, Nonprofit Management, Strategic Planning

Add to the Discussion