Are You Following These 6 Nonprofit Communications Strategies?

  1. wisperingKnow your audience. Take the time to learn their interests and forms of communications, and then tailor your strategy to communicate using those venues.


  1. Have a clear call to action. This includes a clear message and “elevator” pitch.


  1. Connect with your target audiences emotionally. Through the use of focus groups or surveys, find out what motivates your donors to give.


  1. Talk about solutions to needs – give hope!


  1. Be consistent with your language. Your taglines, position statement, talking points, and elevator pitch should employ similar messaging.


  1. Be consistent with your mechanisms. Your organization’s website, emails, social-media accounts, and speeches should have the same “look and feel.”


Find out more about creating an effective communications strategy by contacting The INS Group.


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