Marketing Communication

The INS Group tailors our marketing consulting services to our clients’ specific needs. An integrated approach to marketing affects all organizational communications – speeches, brochures, grant applications, emails, and one-on-one conversations in the hall. All these touchpoints must communicate the same message. Consistent messaging is key to successfully marketing any product or service.

The following services are provided by The INS Group:

      • message development
      • brand development strategies (logos, taglines, market research, editing current materials)
      • evaluation of collateral materials
      • target market analysis and message development
      • relationship marketing (building appropriate alliances)
      • market criticism and evaluation
      • public relations
      • media relations and spokesperson training
      • speech writing
      • grass-roots marketing
      • social marketing – evaluation and strategy development