A Checklist for Creating a Donor-Friendly Website





Here are some simple steps you can take to make it easier for visitors to your website to get involved with your nonprofit:

►Keep your website simple and easy to use.

►Clearly say what you do and who you serve.

►Articulate the difference you make.

►Put a button on your home page that lets people give online.

►Set up an automated response personally thanking donors for a gift.

►Offer visitors the opportunity to sign up for a free email newsletter.

►Create a short quiz for visitors about your cause and their interests.

►Within 30 days of their email signup or quiz, ask for a donation.

►Let visitors know how they can volunteer.

►Feature a profile, even a short video, of a constituent.

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