Category Archives: Marketing/Public Relations

Client Spotlight: Center for Inquiry-Based Learning

For more than 15 years, the Center for Inquiry-Based Learning (CIBL), a Durham-based nonprofit, has provided STEM kits, STEM program consulting, and professional development to teachers and schools across North Carolina. But in 2014, CIBL’s leadership realized they had a problem. Earlier that year, CIBL had begun to see an ominous shift in its funding …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Protecting Your Nonprofit with a Robust Social Media Policy

Last year offered no shortage of high-profile political events. From the presidential election to Black Lives Matter, millions of people took to social media to share their viewpoints. Due to their tax status, however, nonprofits play by a different set of rules when it comes to the online sphere. Nonprofits must comply with well-known federal …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Branding on a Budget

The Internet has made it easier than ever to create your own logos, graphics, and branding–all on a shoestring marketing budget. Below are several free or low-cost web programs to help you bring your creative ideas to reality. Best of all? These resources are so easy to use, you don’t need any formal design experience. …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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How to Best Communicate Your Nonprofit Strategic Plan

An organization’s strategic plan is a blueprint to the future that allows leadership to evaluate its mission to determine strategy, advance its mission, and set realistic goals and objectives. The plan, however, should not be created and left to collect dust in a file drawer. Some stakeholders should get complete copies of your plan, including …

Posted in Capacity Building, Communications, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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How Nonprofits Can Build Relationships with Diverse Communities

Here are some strategies to help your organization build stronger relationships with people from underrepresented groups: Offer internships and fellowship programs for potential members of color Partner with existing membership organizations that reach these groups, i.e. community-specific chambers of commerce Create a mentoring program pairing board members with board members who are from communities of …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Volunteer Programs for the Digital Age

No matter their size, most nonprofit organizations rely on volunteers as an integral part of their success. From setting up tables at an event to organizing a 5K charity race on behalf of your organization, volunteers perform important tasks without the need to hire additional staff. A well-run volunteer program is essential for recruiting volunteers, …

Posted in Capacity Building, Communications, Fundraising, Marketing/Public Relations, Nonprofit Management

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What Are Some Characteristics of Diverse Donors?

Nonprofit donors from diversity backgrounds share common characteristics. Below are a few to help expand your nonprofit’s donor base: First-generation wealth Wealth from entrepreneurial enterprises in specific industries Live in multiple worlds/cultures Participate in multiple networks Bi-culturally fluent Most often prefer causes that impact their own communities Rarely limit giving to their own community Reluctant …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Philanthropy in the Latino Community: How and Why They Give

New research shows that people within the Latino community are increasingly turning to philanthropy to provide support. Want to expand your donor reach in this market? Here’s how and why they give: Why Latinos Give: Emergency and financial assistance to family and “Como familia” in U.S. and abroad Religion Family-related issues, children/youth, elderly Community rights …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Are You Following These 6 Nonprofit Communications Strategies?

Know your audience. Take the time to learn their interests and forms of communications, and then tailor your strategy to communicate using those venues.   Have a clear call to action. This includes a clear message and “elevator” pitch.   Connect with your target audiences emotionally. Through the use of focus groups or surveys, find …

Posted in Capacity Building, Communications, Donors, Marketing/Public Relations, Nonprofit Management, Uncategorized

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Top Trends in Nonprofit Giving

    In the fast-paced nonprofit sector, organizations that stay on top of the latest giving opportunities will come out on top. Here are a few notable trends: Donors will have ability to control how they receive communications based on personal preferences and interests. Improvements in communications technology will allow nonprofits to connect with donors …

Posted in Capacity Building, Donors, Fundraising, Marketing/Public Relations, Nonprofit Management

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