Category Archives: Marketing/Public Relations

3 Nonprofits that Successfully Rebranded — and How They Did It

There are many reasons why organizations choose to rebrand themselves. Outdated logos, mergers, and misperceptions of an organization’s mission are all compelling reasons to reinvent a nonprofit’s image. Here are three nonprofits that survived the rebranding process thanks to planning, strategy, and forward thinking. 1. YMCA of the USA  In 2010, the YMCA underwent a …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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What Are the True Costs of Burnout for Nonprofits?

Burnout occurs in every sector, but it has a special reputation among nonprofits. Google “nonprofit burnout” and you’ll find a book-length list of articles dedicated to preventing or managing this all-too-common occurrence. Yet while the human costs of burnout have been well explored–low morale, health-damaging stress, job dissatisfaction—many nonprofits do not consider the significant cultural …

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Is #GivingTuesday Dead?

Launched in 2012 to kickstart the holiday giving season, Giving Tuesday has become a fundraising phenomenon in the U.S. and beyond. In 2016, donors from 98 countries and territories participated, bringing in $168 million dollars online. But is Giving Tuesday becoming too popular as a fundraising strategy among nonprofits? Jason Parker, a communications and development …

Posted in Capacity Building, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Client Spotlight: Center for Inquiry-Based Learning

For more than 15 years, the Center for Inquiry-Based Learning (CIBL), a Durham-based nonprofit, has provided STEM kits, STEM program consulting, and professional development to teachers and schools across North Carolina. But in 2014, CIBL’s leadership realized they had a problem. Earlier that year, CIBL had begun to see an ominous shift in its funding …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Protecting Your Nonprofit with a Robust Social Media Policy

Last year offered no shortage of high-profile political events. From the presidential election to Black Lives Matter, millions of people took to social media to share their viewpoints. Due to their tax status, however, nonprofits play by a different set of rules when it comes to the online sphere. Nonprofits must comply with well-known federal …

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Branding on a Budget

The Internet has made it easier than ever to create your own logos, graphics, and branding–all on a shoestring marketing budget. Below are several free or low-cost web programs to help you bring your creative ideas to reality. Best of all? These resources are so easy to use, you don’t need any formal design experience. …

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How to Best Communicate Your Nonprofit Strategic Plan

An organization’s strategic plan is a blueprint to the future that allows leadership to evaluate its mission to determine strategy, advance its mission, and set realistic goals and objectives. The plan, however, should not be created and left to collect dust in a file drawer. Some stakeholders should get complete copies of your plan, including …

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How Nonprofits Can Build Relationships with Diverse Communities

Here are some strategies to help your organization build stronger relationships with people from underrepresented groups: Offer internships and fellowship programs for potential members of color Partner with existing membership organizations that reach these groups, i.e. community-specific chambers of commerce Create a mentoring program pairing board members with board members who are from communities of …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Volunteer Programs for the Digital Age

No matter their size, most nonprofit organizations rely on volunteers as an integral part of their success. From setting up tables at an event to organizing a 5K charity race on behalf of your organization, volunteers perform important tasks without the need to hire additional staff. A well-run volunteer program is essential for recruiting volunteers, …

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What Are Some Characteristics of Diverse Donors?

Nonprofit donors from diversity backgrounds share common characteristics. Below are a few to help expand your nonprofit’s donor base: First-generation wealth Wealth from entrepreneurial enterprises in specific industries Live in multiple worlds/cultures Participate in multiple networks Bi-culturally fluent Most often prefer causes that impact their own communities Rarely limit giving to their own community Reluctant …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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