Category Archives: Marketing/Public Relations

Are You Following These 6 Nonprofit Communications Strategies?

Know your audience. Take the time to learn their interests and forms of communications, and then tailor your strategy to communicate using those venues.   Have a clear call to action. This includes a clear message and “elevator” pitch.   Connect with your target audiences emotionally. Through the use of focus groups or surveys, find …

Posted in Capacity Building, Communications, Donors, Marketing/Public Relations, Nonprofit Management, Uncategorized

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Top Trends in Nonprofit Giving

    In the fast-paced nonprofit sector, organizations that stay on top of the latest giving opportunities will come out on top. Here are a few notable trends: Donors will have ability to control how they receive communications based on personal preferences and interests. Improvements in communications technology will allow nonprofits to connect with donors …

Posted in Capacity Building, Donors, Fundraising, Marketing/Public Relations, Nonprofit Management

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Deciding on a Crowdfunding Site? Use this Checklist

  ✓ Aesthetics: Are the fundraising pages/template appealing to donors? Can you post videos and pictures?   ✓ Ease of Setup: How easy is it to create the fundraising page and are there technical skills needed?   ✓ Methods for Making Donations: Can donors make contributions through credit cards or e-checks and how quickly are …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Resource Development, Strategic Planning

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Keys to Ensure Your Next Special Event Is a Success!

A poorly executed and disorganized special event can have the potential of generating unfavorable publicity for your nonprofit, faith-based organization, or agency. Here are some pointers to make sure your event is a success:   Select a chairperson who is qualified and will work hard Solicit volunteers who are organized and ready to help Choose …

Posted in Capacity Building, Communications, Donors, Fundraising, Marketing/Public Relations, Nonprofit Management, Special Events, Strategic Planning

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The ABC’s of Marketing Nonprofit Special Events

When marketing your special event, it’s important to use both traditional formats – such as sending out direct mail and soliciting print, radio, and TV media outlets – as well as untraditional. Social Media (Facebook, Instagram, Twitter, LinkedIn, YouTube): ►Connect with and engage your audience via special giveaways, early-bird registration fee, and announcements of special …

Posted in Capacity Building, Communications, Fundraising, Marketing/Public Relations, Nonprofit Management, Special Events, Strategic Planning

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9 Special Event Strategies for Nonprofit Capacity-Building

Special events are a great way to build awareness of your organization or cause, raise funds, and recruit board members and volunteers. They can also be time-consuming, costly, and lead to staff burnout if not approached strategically. Before you launch headlong into a special event, consider these tried-and-true capacity-building tactics: ►Hold a “signature event,” something …

Posted in Capacity Building, Fundraising, Marketing/Public Relations, Nonprofit Management, Special Events, Strategic Planning

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A Checklist for Creating a Donor-Friendly Website

      Here are some simple steps you can take to make it easier for visitors to your website to get involved with your nonprofit: ►Keep your website simple and easy to use. ►Clearly say what you do and who you serve. ►Articulate the difference you make. ►Put a button on your home page …

Posted in Capacity Building, Communications, Donors, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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15 Ways to Lose a Donor

A robust individual giving program based on relationship building ensures the financial stability and sustainability of your organization. According to the Association of Fundraising Professionals’ 2013 Fundraising Effectiveness Survey Report, every 100 donors gained in 2012 was offset by 105 in lost donors through attrition. What are nonprofits doing (or not) to lose their donors? …

Posted in Capacity Building, Communications, Donors, Fundraising, Marketing/Public Relations, Nonprofit Management

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How Can Nonprofits Impact Policy?

  Can your nonprofit strengthen its capacity to use advocacy to impact governmental policy? Here are five steps to make it happen: Review your mission. What types of policies would enable you to better meet your goals? Engage policy makers by building relationships with local and state public officials. Be sure that your staff and …

Posted in Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Nonprofits and the News: Getting the Media Coverage You Need

The media is an excellent tool for improving public awareness of your organization’s goals and activities. Media coverage builds community understanding and support for the vital work your organization provides to improve the lives of ordinary people. Such coverage garners new interest in your organization’s mission and often attracts new donors. Following are some practical …

Posted in Communications, Marketing/Public Relations, Nonprofit Management

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