Category Archives: Marketing/Public Relations

How Nonprofits Can Build Relationships with Diverse Communities

Here are some strategies to help your organization build stronger relationships with people from underrepresented groups: Offer internships and fellowship programs for potential members of color Partner with existing membership organizations that reach these groups, i.e. community-specific chambers of commerce Create a mentoring program pairing board members with board members who are from communities of …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

Add to the Discussion

Volunteer Programs for the Digital Age

No matter their size, most nonprofit organizations rely on volunteers as an integral part of their success. From setting up tables at an event to organizing a 5K charity race on behalf of your organization, volunteers perform important tasks without the need to hire additional staff. A well-run volunteer program is essential for recruiting volunteers, …

Posted in Capacity Building, Communications, Fundraising, Marketing/Public Relations, Nonprofit Management

Add to the Discussion

What Are Some Characteristics of Diverse Donors?

Nonprofit donors from diversity backgrounds share common characteristics. Below are a few to help expand your nonprofit’s donor base: First-generation wealth Wealth from entrepreneurial enterprises in specific industries Live in multiple worlds/cultures Participate in multiple networks Bi-culturally fluent Most often prefer causes that impact their own communities Rarely limit giving to their own community Reluctant …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

Add to the Discussion

Philanthropy in the Latino Community: How and Why They Give

New research shows that people within the Latino community are increasingly turning to philanthropy to provide support. Want to expand your donor reach in this market? Here’s how and why they give: Why Latinos Give: Emergency and financial assistance to family and “Como familia” in U.S. and abroad Religion Family-related issues, children/youth, elderly Community rights …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

Add to the Discussion

Are You Following These 6 Nonprofit Communications Strategies?

Know your audience. Take the time to learn their interests and forms of communications, and then tailor your strategy to communicate using those venues.   Have a clear call to action. This includes a clear message and “elevator” pitch.   Connect with your target audiences emotionally. Through the use of focus groups or surveys, find …

Posted in Capacity Building, Communications, Donors, Marketing/Public Relations, Nonprofit Management, Uncategorized

Add to the Discussion

Top Trends in Nonprofit Giving

    In the fast-paced nonprofit sector, organizations that stay on top of the latest giving opportunities will come out on top. Here are a few notable trends: Donors will have ability to control how they receive communications based on personal preferences and interests. Improvements in communications technology will allow nonprofits to connect with donors …

Posted in Capacity Building, Donors, Fundraising, Marketing/Public Relations, Nonprofit Management

Add to the Discussion

Deciding on a Crowdfunding Site? Use this Checklist

  ✓ Aesthetics: Are the fundraising pages/template appealing to donors? Can you post videos and pictures?   ✓ Ease of Setup: How easy is it to create the fundraising page and are there technical skills needed?   ✓ Methods for Making Donations: Can donors make contributions through credit cards or e-checks and how quickly are …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Resource Development, Strategic Planning

Add to the Discussion

Keys to Ensure Your Next Special Event Is a Success!

A poorly executed and disorganized special event can have the potential of generating unfavorable publicity for your nonprofit, faith-based organization, or agency. Here are some pointers to make sure your event is a success:   Select a chairperson who is qualified and will work hard Solicit volunteers who are organized and ready to help Choose …

Posted in Capacity Building, Communications, Donors, Fundraising, Marketing/Public Relations, Nonprofit Management, Special Events, Strategic Planning

Add to the Discussion

The ABC’s of Marketing Nonprofit Special Events

When marketing your special event, it’s important to use both traditional formats – such as sending out direct mail and soliciting print, radio, and TV media outlets – as well as untraditional. Social Media (Facebook, Instagram, Twitter, LinkedIn, YouTube): ►Connect with and engage your audience via special giveaways, early-bird registration fee, and announcements of special …

Posted in Capacity Building, Communications, Fundraising, Marketing/Public Relations, Nonprofit Management, Special Events, Strategic Planning

Add to the Discussion

9 Special Event Strategies for Nonprofit Capacity-Building

Special events are a great way to build awareness of your organization or cause, raise funds, and recruit board members and volunteers. They can also be time-consuming, costly, and lead to staff burnout if not approached strategically. Before you launch headlong into a special event, consider these tried-and-true capacity-building tactics: ►Hold a “signature event,” something …

Posted in Capacity Building, Fundraising, Marketing/Public Relations, Nonprofit Management, Special Events, Strategic Planning

Add to the Discussion