Category Archives: Communications

Client Spotlight: YWCA Lower Cape Fear

In 2015, the YWCA Lower Cape Fear realized it needed to develop a new strategic plan. “There had not been one for at least six years,” says Jenni Harris, President of YWCA’s Board of Directors. “We were in a position where we needed guidance on how to grow into a strong, functioning organization.” YWCA contracted …

Posted in Capacity Building, Communications, Fund Development, Fundraising, Nonprofit Management, Strategic Planning

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Storytelling for Nontraditional Outcomes

Many nonprofits have impact that is difficult to quantify. For example, how does an organization offering experiential learning programs for urban youth share the transformation and wonder that occurs when children learn outdoors? Or what about a nonprofit that puts incarcerated individuals and graduate students in the same classroom so they can learn from one …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management

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Is Going Cloud-Based Right for Your Organization? A Quiz

There are lots of reasons for organizations to move their operations to cloud computing—or Internet-based computing—including significant cost savings and increased collaboration. Take this quiz to find out if your organization is ready! A answers are worth 1 point, B answers 2 points, and C answers 3 points. Add your points to find your results …

Posted in Capacity Building, Communications, Nonprofit Management, Strategic Planning

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Considering the Collective Impact Model? Where to Look, What to Ask

Here are a few places to turn to when seeking partners for a collective: State and Community Partnerships Identify community organizations and those focused on systems change. Support and Intermediary Organizations Develop relationships with grassroots organizations and universities that can help with research and offer skills and professional development for partners. Grantmakers They can help build …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Nonprofit Management, Strategic Planning

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3 Nonprofits that Successfully Rebranded — and How They Did It

There are many reasons why organizations choose to rebrand themselves. Outdated logos, mergers, and misperceptions of an organization’s mission are all compelling reasons to reinvent a nonprofit’s image. Here are three nonprofits that survived the rebranding process thanks to planning, strategy, and forward thinking. 1. YMCA of the USA  In 2010, the YMCA underwent a …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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What Are the 5 Key Components of Collective Impact?

When using a Collective Impact model, organizations from different sectors will agree to solve a specific social problem using a common agenda, aligning their efforts, and using common measures of success. Here are the 5 key components for success to the Collective Impact approach: Common Agenda: Participants must have shared vision for change or common …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Nonprofit Management

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What Are the True Costs of Burnout for Nonprofits?

Burnout occurs in every sector, but it has a special reputation among nonprofits. Google “nonprofit burnout” and you’ll find a book-length list of articles dedicated to preventing or managing this all-too-common occurrence. Yet while the human costs of burnout have been well explored–low morale, health-damaging stress, job dissatisfaction—many nonprofits do not consider the significant cultural …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Client Spotlight: Center for Inquiry-Based Learning

For more than 15 years, the Center for Inquiry-Based Learning (CIBL), a Durham-based nonprofit, has provided STEM kits, STEM program consulting, and professional development to teachers and schools across North Carolina. But in 2014, CIBL’s leadership realized they had a problem. Earlier that year, CIBL had begun to see an ominous shift in its funding …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Protecting Your Nonprofit with a Robust Social Media Policy

Last year offered no shortage of high-profile political events. From the presidential election to Black Lives Matter, millions of people took to social media to share their viewpoints. Due to their tax status, however, nonprofits play by a different set of rules when it comes to the online sphere. Nonprofits must comply with well-known federal …

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Branding on a Budget

The Internet has made it easier than ever to create your own logos, graphics, and branding–all on a shoestring marketing budget. Below are several free or low-cost web programs to help you bring your creative ideas to reality. Best of all? These resources are so easy to use, you don’t need any formal design experience. …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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