Category Archives: Communications

Philanthropy in the African American Community: How and Why They Give

The face of philanthropy is rapidly changing to become as ethnically, culturally, and socioeconomically diverse as our country’s population – and demographic trends show that communities of color are giving at increasing rates and levels. Aligned with the goals of the founder of Black History Month Carter G. Woodson (shown), greater attention is now being …

Posted in Capacity Building, Communications, Fund Development, Fundraising, Nonprofit Management

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Are You Following These 6 Nonprofit Communications Strategies?

Know your audience. Take the time to learn their interests and forms of communications, and then tailor your strategy to communicate using those venues.   Have a clear call to action. This includes a clear message and “elevator” pitch.   Connect with your target audiences emotionally. Through the use of focus groups or surveys, find …

Posted in Capacity Building, Communications, Donors, Marketing/Public Relations, Nonprofit Management, Uncategorized

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How to Motivate Donors to Continue to Give?

  Donors of all types are increasingly demand information about what you are working to achieve and how you will know if you succeed. Here are some best practices to help you fully inform donors of your organization’s strategy to help you motivate and inspire them to continue to give: Share multiple types of data, …

Posted in Capacity Building, Communications, Donors, Fundraising, Nonprofit Management, Strategic Planning

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7 Keys to a Successful Collaborative Nonprofit Relationship (and 7 Barriers)

Keys to a collaborative nonprofit partnership: Shared purpose Compatible missions and values Shared power Shared view of interdependence Mutual respect and trust Shared control/stake in process/outcomes Shared indicators of progress   Barriers to a successful nonprofit relationship: Lack of common vision Costs not identified upfront Lack of buy-in Conflict among leaders/lack of trust Leadership lacking …

Posted in Capacity Building, Communications, Nonprofit Management, Philanthropy, Resource Development

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Are You Writing a Nonprofit Case Statement? Here’s What It Should Answer

The case statement is a core document that outlines the most important facts about your organization so donors can understand the value of investing in it. The document also serves as a plan for long-term strategic direction and should include the following: the organization’s history, the problem (and proposed solution) to be addressed, goals and …

Posted in Capacity Building, Communications, Donors, Nonprofit Boards, Nonprofit Management, Strategic Planning

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Deciding on a Crowdfunding Site? Use this Checklist

  ✓ Aesthetics: Are the fundraising pages/template appealing to donors? Can you post videos and pictures?   ✓ Ease of Setup: How easy is it to create the fundraising page and are there technical skills needed?   ✓ Methods for Making Donations: Can donors make contributions through credit cards or e-checks and how quickly are …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Resource Development, Strategic Planning

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Crowdfunding 101: Answers to Commonly Asked Questions

While crowdfunding should not be used exclusively as the solution to annual fundraising success, it is an effective new approach to raising awareness and funds for a specific nonprofit project or initiative. What is crowdfunding? A fundraising method using networking through online social-media platforms and Internet technologies to secure small to medium monetary donations from …

Posted in Capacity Building, Communications, Donors, Fundraising, Nonprofit Management, Strategic Planning

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Keys to Ensure Your Next Special Event Is a Success!

A poorly executed and disorganized special event can have the potential of generating unfavorable publicity for your nonprofit, faith-based organization, or agency. Here are some pointers to make sure your event is a success:   Select a chairperson who is qualified and will work hard Solicit volunteers who are organized and ready to help Choose …

Posted in Capacity Building, Communications, Donors, Fundraising, Marketing/Public Relations, Nonprofit Management, Special Events, Strategic Planning

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The ABC’s of Marketing Nonprofit Special Events

When marketing your special event, it’s important to use both traditional formats – such as sending out direct mail and soliciting print, radio, and TV media outlets – as well as untraditional. Social Media (Facebook, Instagram, Twitter, LinkedIn, YouTube): ►Connect with and engage your audience via special giveaways, early-bird registration fee, and announcements of special …

Posted in Capacity Building, Communications, Fundraising, Marketing/Public Relations, Nonprofit Management, Special Events, Strategic Planning

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Want to Impact Policy? Advocate

  Through advocacy work, nonprofits can provide research, outcomes, testimonials, and best-practice models so that public officials can make informed decisions on policies and laws that impact the communities they serve. Here’s how can your nonprofit can strengthen its capacity to use advocacy to impact governmental policy: ►Review your mission. What types of policies would …

Posted in Capacity Building, Communications, Nonprofit Management, Resource Development, Strategic Planning

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