Category Archives: Communications

3 Nonprofits that Successfully Rebranded — and How They Did It

There are many reasons why organizations choose to rebrand themselves. Outdated logos, mergers, and misperceptions of an organization’s mission are all compelling reasons to reinvent a nonprofit’s image. Here are three nonprofits that survived the rebranding process thanks to planning, strategy, and forward thinking. 1. YMCA of the USA  In 2010, the YMCA underwent a …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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What Are the 5 Key Components of Collective Impact?

When using a Collective Impact model, organizations from different sectors will agree to solve a specific social problem using a common agenda, aligning their efforts, and using common measures of success. Here are the 5 key components for success to the Collective Impact approach: Common Agenda: Participants must have shared vision for change or common …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Nonprofit Management

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What Are the True Costs of Burnout for Nonprofits?

Burnout occurs in every sector, but it has a special reputation among nonprofits. Google “nonprofit burnout” and you’ll find a book-length list of articles dedicated to preventing or managing this all-too-common occurrence. Yet while the human costs of burnout have been well explored–low morale, health-damaging stress, job dissatisfaction—many nonprofits do not consider the significant cultural …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Client Spotlight: Center for Inquiry-Based Learning

For more than 15 years, the Center for Inquiry-Based Learning (CIBL), a Durham-based nonprofit, has provided STEM kits, STEM program consulting, and professional development to teachers and schools across North Carolina. But in 2014, CIBL’s leadership realized they had a problem. Earlier that year, CIBL had begun to see an ominous shift in its funding …

Posted in Capacity Building, Communications, Donors, Fund Development, Fundraising, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Protecting Your Nonprofit with a Robust Social Media Policy

Last year offered no shortage of high-profile political events. From the presidential election to Black Lives Matter, millions of people took to social media to share their viewpoints. Due to their tax status, however, nonprofits play by a different set of rules when it comes to the online sphere. Nonprofits must comply with well-known federal …

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Branding on a Budget

The Internet has made it easier than ever to create your own logos, graphics, and branding–all on a shoestring marketing budget. Below are several free or low-cost web programs to help you bring your creative ideas to reality. Best of all? These resources are so easy to use, you don’t need any formal design experience. …

Posted in Capacity Building, Communications, Marketing/Public Relations, Nonprofit Management, Strategic Planning

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Do’s & Don’ts When Creating an Annual Operating Plan

One of the most important components of an organization’s strategic plan is the annual “operating plan.” This details the major goals and activities to be accomplished during the upcoming fiscal year. A few dos and don’ts:      DON’T exclude people who will be responsible for implementing your plan.      DO create an action …

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What Are the Components of an Effective Nonprofit Strategic Plan?

The components of an effective organizational strategic plan include:      Monitoring & Evaluation – This includes the criteria for monitoring and evaluation as well as the responsibilities and frequencies of monitoring the implementation of the plan.      Communication – This describes the actions that will be taken to communicate your plan and to …

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How to Best Communicate Your Nonprofit Strategic Plan

An organization’s strategic plan is a blueprint to the future that allows leadership to evaluate its mission to determine strategy, advance its mission, and set realistic goals and objectives. The plan, however, should not be created and left to collect dust in a file drawer. Some stakeholders should get complete copies of your plan, including …

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How Will the New FLSA Regulations Affect Your Nonprofit?

The new Fair Labor Standards Act (FLSA) regulations signed into law earlier this year have nonprofits across the country scrambling to make sense of how these changes will impact them and their staff. Starting December 1, 2016, nonprofits will have to pay overtime to certain employees who work more than 40 hours a week but …

Posted in Capacity Building, Communications, Nonprofit Management, Strategic Planning

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