9 Steps to Corporate Fundraising



Corporate fundraising is an essential component of nonprofit sustainability that you don’t want to ignore. According to Giving USA’s Annual Report on Philanthropy for the Year 2014, Americans donated an estimated $358.38 billion – a 60-year high – with 5 percent coming from corporations. Specifically, corporate giving totaled $17.77 billion, an increase of 13.7 percent (11.9 percent when inflation-adjusted) over 2013 giving.

How can your organization win more corporate donor dollars? Follow these nine steps:

Step #1: Don’t send a form letter

Step #2: Do your homework

Step #3: Send correspondence to the CEO, contributions specialist, or community relations/affairs director

Step #4: Seek sources close in proximity—within the state or city

Step #5: Use your board members and personal contacts to help make connections

Step #6: Ask how to package requests

Step #7: Seek support for big projects

Step #8: Identify ways to involve employees

Step #9: Know the budget cycle


Want to learn more about building your organization’s capacity? Contact The INS Group.

This entry was posted in Capacity Building, Donors, Fundraising, Nonprofit Boards, Nonprofit Management, Strategic Planning and tagged , , , , , , , . Bookmark the permalink.

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