Corporate fundraising is an essential component of nonprofit sustainability that you don’t want to ignore. According to Giving USA’s Annual Report on Philanthropy for the Year 2014, Americans donated an estimated $358.38 billion – a 60-year high – with 5 percent coming from corporations. Specifically, corporate giving totaled $17.77 billion, an increase of 13.7 percent (11.9 percent when inflation-adjusted) over 2013 giving.
How can your organization win more corporate donor dollars? Follow these nine steps:
Step #1: Don’t send a form letter
Step #2: Do your homework
Step #3: Send correspondence to the CEO, contributions specialist, or community relations/affairs director
Step #4: Seek sources close in proximity—within the state or city
Step #5: Use your board members and personal contacts to help make connections
Step #6: Ask how to package requests
Step #7: Seek support for big projects
Step #8: Identify ways to involve employees
Step #9: Know the budget cycle
Want to learn more about building your organization’s capacity? Contact The INS Group.